How much can we customize the Rapid Guides?
As the author and sole provider of the Rapid Guide series, we own all rights to the material. As such, we can work with you to make any changes you require. Most customers provide us with “basic customizations” that include: colors, logos, contact information and a listing of their services offered.
Other customers add logos or advertisements supplied by 3rd parties in exchange for funding to sponsor (pay for) their Rapid Guides. Some have added new pages – for example, universities have added admission and internship information. Still others have tailored the Rapid Guides more specifically to their audience – for example, Job Hunting for Law Students.
We are moving information to our website, do we still need printed material?
Yes, most definitely. In fact, the Rapid Guide program fits in exactly with this strategy. There is a lot of information available across the web but there are 3 problems: 1) no one has time or patience to try to find the best material, 2) people don't always have the Internet available and 3) no one wants to either sit down and read page after page on their screen, or crank up the printer and print pages and pages of fragmented information. Additionally, people also do not tend to read a 200 page book on these topics. Thus, they don't learn. However, with Rapid Guide, your readers receive short, high-impact materials that give them core information organized and formatted in a way that gets prompts them to read and learn.
Guess what - at that point they want more information and help. Since we have customized your Rapid Guides with your contact information (including web address) and services, they then head to your site for additional information and help. So, for you as an organization, Rapid Guide helps drive more traffic to your website.
Our organization would like to provide customized Rapid Guides to our members/students/customers. What is the wholesale pricing?
Certainly, much of the value Rapid Guides provide your organization is that they can be fully customized to include your colors, logo, contact information and service offerings. Because each order is individually designed and printed to your specifications, the pricing is dependent on the quantity you need. Just let us know your anticipated order quantity and we will quickly provide you with a specific quote. Also, contact us to find out how other organizations got their Rapid Guides for free!
Can Rapid Guides be purchased anywhere else?
We are the authors and sole source provider of the Rapid Guide series. Rapid Guide is fully protected by the appropriate copyright and trademarks so that it cannot be legally copied or reproduced elsewhere. We do provide a non-customized, retail version of our Rapid Guides in our Resource Room and in select retail stores.
Isn't this information available all over the place already?
Yes, but that is the point. In today's culture, no one wants to spend time searching through websites, books and magazines looking for information. As odd as it seems, job hunters won't spend the time reading a full-length book or clicking through endless web pages - even though it can add thousands of dollars to their income. Also, other materials don't have the effective format exclusive to our Rapid Guides. Check the trash cans after job fairs – they will be full of other materials, but not Rapid Guides!
Likewise for financial aid, parents and students don't spend time researching the process and options for educational funding. However, just investing a little time following the steps and tips outlined in the “Rapid Guide to Financial Aid” can save them thousands of dollars on education.
Rapid Guides are actually often used to drive additional visitors to an office or website. Because of their usefulness, readers keep them for a long time as a quick reference. When they review the Rapid Guides, they are reminded of the sponsoring organization's contact information, including the website. This has helped our customers extend their relationships with their customers.
How long does it take to have Rapid Guides delivered?
Delivery times are somewhat dependent on how quickly you get us the customizations and approvals. Once you approve the proofs, we can usually have your Rapid Guides to your office in about 5 weeks.
How are Rapid Guides being used?
We continue to hear about new ways our customers are using Rapid Guides. Here are some common ones:
» Textbooks for instructional workshops
» Senior gifts
» Promotional items to drive more traffic to an organization's office or website
» Job fair and recruiting event giveaways
» Public relations campaigns
» Tool for Rapid Response and one-stop centers
» Organizational marketing campaigns
» Customer/Employee/Student education
» Material for promoting targeted services by counselors, advisers and coaches.
What feedback have your customers given about their Rapid Guide campaigns?
Unbelievable! We send evaluations out after each project and have yet to receive a bad report. We can truly feel confident letting you talk to any customer about their feedback. The specific people that we work with even report back that other departments/officers/faculty members in their organization are constantly telling them how much they like the Rapid Guide. Just check out our Testimonials.
What if we already have a lot of similar materials?
We have visited organizations across the country and none have anything like this. It is a size that will fit in a coat pocket, purse, or desk allowing readers to keep it handy. It is full color, customized for your organization and made to last for years.
Many customers stop making their existing materials that just get thrown away and refocus that money on the Rapid Guide since they are much more cost effective and useful. We have sold hundreds of thousands of Rapid Guides to organizations that want to replace their old, magazine-style materials that no longer attract their readers' interest.
Are Rapid Guides available in other languages?
Rapid Guide are available in English and Spanish. We can provide them in other languages on your request. Since your Rapid Guides are customized with your message and information, a small translation fee may be required so we can make sure your text gets translated appropriately.